Twitter have today announced that their self-serve advertising platform is open to businesses in the UK, Ireland and Canada. This is big news; previously, advertising on Twitter was prohibitively expensive for many businesses but now, with access to the advertising platform, we can target Twitter users and manage our budgets. If you’re not yet ready to get stuck in, or are curious to know what it looks like, we’ve done the work for you.
Head to the Twitter Advertising page, where you’ll be met with this – just hit Get Started.
Select the country you’re in (for billing purposes). Really important that you pay attention here as you cannot undo the selection that you save!
Select the type of advert you wish to run. You have two options:
For this walkthrough, we are running a promoted tweet campaign.
This is where some planning and thinking is required. It’s worth your while, before getting to this point to think about who and how you want to target. The options on this screen are:
You’re done! Your advert will now be live on Twitter for a fraction of the cost it once was.Have you run an advert yet? We’re curious to learn about it’s impact to businesses in the UK. Let us know!