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Why Your Company’s Website is Important Now More Than Ever

You’ll be more than well aware of the level of uncertainty surrounding the UK’s decision to leave the EU. Threats to trade, investments and changes in legal framework are amongst many of the uncertainties that loom over the heads of business owners.

On top of this, the CIPD report that both candidates and their potential employers are becoming increasingly cautious when it comes to recruitment in light of Brexit. Their recent Resource and Talent Planning survey found that 82% of organisations ‘strongly agree’ or ‘agree’ that competition for well-qualified talent has increased over the past year. With the increased competition for talent expected to continue, many of the organisations surveyed said that they are now focusing their efforts towards developing existing staff and improving their employer brand.

(Source: CIPD)

More often than not, your company’s website is the first point of contact with potential candidates and first impressions count, especially when you’re looking to recruit well-qualified candidates. How many times have you clicked onto a website that looks as if it’s stuck in a 90’s time warp, then clicked back because you cannot handle the 15 minute page loading times, or the clip-art-inspired call-to-action buttons? We’ve all been there. And whilst your website might not be quite on this level, it’s important to remember that it’s one of your most important recruitment tools.

(Source: CIPD) 

In fact, LinkedIn’s global HR survey found that 52% of UK professionals consider a company’s purpose and values a deal-breaker, and many UK businesses are missing out on hiring the best talent available because they’re failing to promote their values effectively.

Don’t let your website get in the way of your recruitment efforts. For website advice or to inquire about how we can help, get in touch with us, today!