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You Can Now Claim Google+ Custom URLs

It is now possible to claim custom Google+ urls but they haven’t got it quite right, and here’s why…

So you may already be aware that around a year ago Google released custom Google+ URLs for celebrities and big brands. This meant that instead of having a Google+ URL full of random numbers (like this:, users could claim a nice neat URL like this: Perfect for business cards, websites and just simply easier to remember. However, many of us grumbled, feeling like once again only those with tens of thousands of people listening to them or with big advertising spends were being catered for.

Google+ Vanity URLs Demo

Well, Google have finally released G+ vanity URLs to the masses for individuals provided that:

  • at least 10 people have you in Circles
  • your account is at least 30 days old
  • you have a profile picture

As for brands and businesses:

  • local businesses must be verified
  • non local businesses must be linked to a website

All sounds good, eh? We can all grab the custom URL that we have been waiting for and get our Google+ profiles consistent with our other social media profiles.

Not quite.

Currently, when you follow the steps to claim your URL, rather than entering your preferred choice and Google searching to see if it’s available, a URL (or selection of URL choices) are suggested to you by Google and you have to claim one of them.

From a brand consistency point of view this is very restrictive and limiting. For example, on Twitter, LinkedIn, Facebook, Instagram and so on my username is nwcassidy. However, my suggested Google+ URL was and now is +NathanielCassidy. It’s not the end of the world but it isn’t perfect. The same issue was true for our G+ business page where the suggested vanity URL was +3ManFactorycouk: again, less than ideal.

It’s only a small niggle but it’s still a niggle and for a platform that is struggling to get users to actively engage and enthuse, it doesn’t help.

Here’s Google help article on how to claim your URL.

Will custom URL change your opinion on Google+ or encourage you to use it more? Is it something you’ll add to your email signatures now?