Yesterday Pinterest released a brand new feature to its user: the ability to verify your website is now enabled for all users, which is a nice change from other services such as Facebook & Twitter, which tend to release new features in waves to their users.
Verification alters the way your website is displayed on your profile and more importantly, reassures users that your profile is legitimate. Below is our profile looked like before being approved, followed by how our URL is represented after verification (including the verification tick icon).