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About Mission + Vision

Established in 2011, we're a boutique-sized brand growth agency with offices in Preston and London and clients across the UK. We develop strategies, create web, print, digital and film, and deliver through-the-line marketing campaigns for sales-driven SMEs, corporates, and public sector organisations.

We hold a belief that successful brands connect with people on an emotional level and appeal to the rational mind. Most organisations never achieve this. We exist to correct that. Our unique approach perfectly balances logic and creativity with a strategic process that utilises both big bold ideas and the collective impact of nudge psychology, seeing both the whole and the macro as required. We apply consumer psychology and cognitive bias theories to maximise the impact of our work.


Our approach consists of three core areas; understanding who you are, aligning who you are with how you appear, and taking yourself out into to the world. We do this by galvanising your workforce around a shared purpose, ensuring how you are perceived is aligned with your ambitions, getting marketing and sales working together, and applying behavioural psychology, a flair for storytelling, and strong design across web, print, digital, film, and marketing campaigns. It’s a process we’ve developed we call Brand Engineering and we do it because it’s tested, scalable, and consistently gets results.

There are a number of guiding principles that we hold ourselves to:

  • Be fascinated in the world. Be curious. Ignore preconceptions. Make time for learning.
  • Does it work? Never personal, always logical. Will an emotion grab attention and will the rational mind be convinced.
  • Be definitive. Responsibilities, questions, feedback, OKRs. Restrictions assist creativity.
  • Context is everything. Nothing we do exists in isolation. Bias impacts us all.
  • Communication is at the heart of what we do. Therefore it should be at the heart of how we work with each other.
  • Ambitious change can be achieved through both big bold ideas and the collective impact of multiple nudges in the right direction.
  • Satellite optics; able to see both the whole and the macro as required.
  • Take time to teach. Knowledge transfer increases self-determination and frees our time for more ambitious aims.
Senior Team

Fascinated with the world and with what makes it tick, we are a team of curious, logical and talented creatives that ignore preconceptions and put communication at the heart of everything we do. Experts that are addicted to learning, our dynamic team, work together and with our circle of trusted partners to make brands tick. With a permanent office in Preston and a satellite in London, our clients are nationwide and our team is connected, always. Our senior team is involved in every single project; meet them here.

  Nathaniel Cassidy Tom Stables James Duffell Gemma Bend Sarah Cassidy