As any effective marketer should know, metrics are the foundation of any successful marketing campaign. You wouldn’t dream of having Ant without Dec, or fish without chips, so why should marketing and metrics be any different?
Marketing Metrics and Key Performance Indicators (KPI’s) are measurable values that are used by marketing teams to demonstrate the effectiveness of campaigns across all marketing channels.
However, it’s important to remember that marketing metrics operate across a variety of different channels, from email marketing and social media, to your website, you must make sure that you choose the appropriate marketing metrics for each channel.
Here are just a few examples of metrics your marketing team could consider tracking:
Return on Investment (ROI) – demonstrates how your marketing time, energy and spend are contributing to company growth.
These are only a handful of the many metrics that are available for you to sink your teeth into. But think how valuable this information could be when planning your marketing campaigns! As you can imagine, it’s well worth investing your time into learning how to use them effectively!
Marketing metrics are mind-blowing, but here’s why it’s vital for you to utilise them:
If you want to put yourself one step ahead of the game, contact a member of our team today and we’d be happy to help you get metric savvy!
We also recommend taking a look at the AMEC website. They are the International Association for the Measurement and Evaluation of Communication, and are the world’s largest media intelligence and insights professional organisation. They campaign to highlight the importance of efficient measurement in communication!