When it comes to engagement on social media, study after study demonstrate that images dominate social media. Image based social network, Instagram, overtook Twitter last year in terms of popularity and Snapchat, the ephemeral image/video messaging app has seen explosive growth in the last 12 months, accounting for 75% of data traffic in the UK.
Whether commanding more retweets or gaining further reach, visual social media is driving interest and interaction across the board, so how can businesses understand and make the most of this opportunity? Worry not: here’s our guide to image based social media and visual content.
Who do you want to get through to? How old are they? Where do they live? Once you know this, you can begin to understand where they spend their time. Take Instagram for example: a third of UK teens and 18-35s have used and contributed to it in the last month compared to just 7% of people aged 35+.
It’s not just image based platforms such as Instagram we need to bear in mind – consider the social networks where people can share visual media as part of the mix: images on Facebook, Twitter, Google+ and LinkedIn frequently perform exceptionally well.
Now that you’ve identified who your audiences are and where they spend their time, it’s worth considering what makes them tick and ensure your content appeals to them. While the mix for each business and brand will vary, here are a few image ideas to get you started:
While many of the networks we’ve mentioned provide their own in-app image editing options, there are other free-to-use tools out there that can set your visual content apart from everyone else’s.
One last thing before you go and post your newly invigorated visual content: understanding how to size your images for optimum output is vital. Whether creating thumbnails for Pinterest or Twitter stream images, this Social Image Resizer Tool can help ease the pain of the maze of visual content optimisation.
Now you’re ready, we’d love to know how you get on or if there are any other tools you use that we haven’t listed.